Software, automation and AI connected to how your business works, so you stop doing by hand what a system can do for you.
Custom software · Automation · Integrations · Applied AI
A business is already a system.
First we dive in. Then we build.Click the D, or scroll, and go under the surface with us.
What we solve
Does any of this sound familiar?
Everyday problems in real businesses, what you receive to solve them, and where it is already working. If yours is not here, tell us anyway.
Orders reach me from everywhere.
PDF, Excel, WhatsApp, another customer’s system… and someone has to type them in by hand.
What you receive
AI that reads each order however it arrives, as a sheet, PDF or photo, and builds one order per delivery day. Anything that doesn't match is flagged for a person to check. Inside Farol or built to measure.
Where it works
Hortiluma · with Farol At Hortiluma that work took 6 to 10 hours every week. Today it takes about 10 minutes a week. Hortiluma belongs to the same family behind Dimerso.
I answer the same questions all day on WhatsApp, Instagram and Facebook.
Prices, hours, appointments, availability. And while you answer, you are not serving anyone.
What you receive
Delfín AI, our AI assistant. It answers with your information, checks your calendar and hands the conversation to a person when it should.
Where it works
Delfín AI · launching A client has already approved it, and it goes live as soon as Meta enables the account.
I invoice, collect and track stock in systems that don’t talk to each other.
One thing in Hacienda, another in the point of sale, another in Excel.
What you receive
Farol: sales and till, electronic invoicing, orders, stock, collections and banking, in one system, with Farol IA included.
Where it works
Farol · live Hortiluma, which belongs to the same family behind Dimerso, has invoiced with Farol since September 2026.
My operation doesn’t fit generic software.
You adapt it, you work around it, and in the end the business is working for the software.
What you receive
A system built to measure, or integrations between what you already use, designed for how your people work.
Where it works
BeautyBox · Booka BeautyBox runs every day on Booka, the platform we built for its operation, now in development as a product.
How we work
First we dive in. Then we build.
Before deciding what technology belongs in a business, we get close to how it really runs.
Get your free diagnostic- −3 m
We come and look.
We spend time in your operation before proposing anything: what people actually do, where information gets lost, what already works.
- −6 m
We propose only what fits.
Sometimes it is small. Sometimes the right answer is not to build anything new, and we say so.
- −10 m
We build it with your people.
Custom software, automation, integrations or applied AI, shaped around how your team works, so they actually use it.
- −15 m
We stay.
The business keeps changing. The same people who built the system support it and adjust it as it does.
Our products
When a pattern repeats, it becomes a product.
Most of what we build belongs to one business. When the same need shows up in business after business, we turn it into a system any business can use.
Live
Farol
Sell, collect and organise your business.
Everything connected, from the sale to each customer's account. And Farol IA gets the paperwork ready: you check it and confirm it.
- Sales and till
- Electronic invoicing
- Orders and stock
- Purchasing
- Collections and banking
- Team and payroll
- Reports
- Farol IA
Farol screens with sample data.
In development
Booka
For businesses that live by appointments.
Services, locations, availability and bookings in one place. It already runs BeautyBox every day, and we are shaping it into a product for other businesses.
Run on appointments? Tell us about your businessLaunching
Delfín AI
For businesses that serve customers by message.
It answers your customers on WhatsApp, Instagram and Facebook with your information and your calendar, and hands your team what needs a person. A client has already approved it, and it goes live as soon as Meta enables the account.
Meet Delfín AI- Customerhola! será q hay campo pa el viernes como a las 5? esq salgo del brete y ando buscando hacerme las uñas pa una boda el sábado, es en san pablohi! any chance there's a slot friday around 5? i get off work and i'm looking to get my nails done for a wedding on saturday, it's in san pablo
- Delfín¡Hola! Con gusto te ayudo 💗 Solo un detalle: las 5 p. m. nos deja poquito margen porque cerramos a las 6:00 p. m., y varios servicios de uñas duran bastante más que una hora. […]Hi! Happy to help 💗 Just one thing: 5 p.m. leaves very little margin because we close at 6:00 p.m., and several nail services take well over an hour. […]
Proof
Real businesses, running today.
Not concepts. Systems we built that are live, and that you can open right now.
01 / 03 · San Antonio de Belén · Produce store
Hortiluma
The counter, electronic invoicing, customer orders and the online store run on one system: Farol, our own product. Its large customers' orders, as a sheet, PDF or photo, Farol reads and turns into one order per delivery day.
Hortiluma belongs to the family behind Dimerso. That is why we can show it from the inside.
- Live · hortiluma.com
- Runs on Farol
02 / 03 · Heredia · Nail salon, two locations
BeautyBox
Customers go from a service to a booked appointment at the location they choose, and the salon runs its day on the same platform.
- Live · beautybox.cr
- Runs on BookaIn development
03 / 03 · Grecia, Alajuela · Attorneys and notaries
KMR Legal
A bilingual site that lays out the firm's six areas, with legal guides and direct ways to reach them.
Back to the surface
Let’s talk about your business.
Where it runs well, where it gets stuck. We’ll listen first, then tell you honestly what we see, even when the answer is to build nothing new.
Why Dimerso exists
People are part of every system.
Saimon Hernández, CEO & Founder
Against digital mediocrity.