Dimerso · Logbook
What this way of thinking looks like in real work.
Three businesses with three different realities, and three different answers. We only state what we can show. Where we cannot show a result, we do not claim one.
Every diver keeps a log: the site, the conditions, what they saw. This is ours.
Entry No.01
Hortiluma
A produce store that runs its day on one system.
- Place
- San Antonio de Belén, Heredia9°59′N 84°11′W
- Runs on
- Farol (opens in a new tab)Live
Conditions
A produce store: fruit, vegetables, groceries and meat sold at the counter, customer orders, and electronic invoices and tickets issued to Hacienda.
Four kinds of work leaned on the same products every day: charging at the counter, invoicing, coordinating orders and telling customers what was available.
What we built
Not a tool for each job, but one system that all four could read and write.
The store runs on Farol, Dimerso's own product: till, invoicing, orders and the online store, on the same products.
What changed
Hortiluma has invoiced with Farol since 30 September 2026, in production, not a pilot. Receiving and sorting the week's orders, which took 6 to 10 hours, now takes about 10 minutes a week.
Areas of Farol the store uses
- Till
- Three tills, each with its own PIN; cash, SINPE or card.
- Electronic invoicing
- Receipts to Hacienda, issued with the sale and in sequence.
- Orders
- Orders from hotels, company canteens and schools, one per delivery day.
- Online store
- Its catalogue at hortiluma.com, with the same products and prices as the till.
- Order reading
- Reads the orders that arrive as a sheet, PDF or photo, matches each line to a product and flags what doesn't match for a person to check. What a customer places in its own purchasing portal is still typed in by hand.
Entry No.02
BeautyBox
A nail salon where customers book on their own.
- Place
- Heredia · Two locations10°00′N 84°07′W
- Runs on
- BookaIn development
Conditions
A nail salon in Heredia with two locations, where a customer has to find a service and a place before booking.
What stood between a customer and an appointment was on the customer’s side: getting from a service that interests them to a reservation.
What we built
The booking experience, built around the real structure of the business: its services and its locations.
It runs on Booka, the appointments platform we are building.
What changed
Customers book on their own, at the location they choose, and the salon runs its day on the same platform.
What a customer finds
- Services
- Nails, brows and lashes.
- Locations
- San Pablo and Ulloa, in Heredia.
- Booking
- From a service to an appointment at the location they choose.
Entry No.03
KMR Legal
A firm of attorneys and notaries that a first-time visitor can understand, in two languages.
- Place
- Grecia, Alajuela10°04′N 84°19′W
Conditions
A firm of attorneys and notaries in Grecia, with six practice areas, presenting itself in English and Spanish.
Someone arriving for the first time could not easily tell what the firm does, or how to reach it.
What we built
The practice organised around its specialties, with direct ways to make contact in both languages.
In October 2026 we rebuilt the whole site: we brought back its classic look and added a bilingual blog of legal guides, service pages with FAQs, and a form that alerts the firm to every enquiry.
What changed
The site is live in both languages, with its six areas and its legal guides.
What a first visit finds
- Languages
- English and Spanish, one switch away.
- Services
- Six areas: real estate, estate planning, notarial services, corporate law, immigration and residency, and debt collection.
- Guides
- A blog of legal guides in both languages.
- Contact
- WhatsApp, and a form that alerts the firm to every enquiry.
The next entry
Your business could be the next entry.
It won’t look like any of these, and that’s the point. Tell us how yours works, and we’ll come in and see it for ourselves.
Entry No. 04
Your business. How it works today, and where it gets stuck.